Last updated on March 2, 2023
Wade Brill is a Certified Professional Mindfulness Coach and founder of Centered in the City, a virtual community and library of over 150+ mindfulness-based resources. We hope you enjoy this interview!
Coaching Focus: I work with driven, ambitious female leaders who want to feel calm, confident, and empowered so that they can feel their best and amplify their impact in this world.
Location: I am based in Seattle, but work around the world.
Connect: You can find Wade online at her website and the Centered in the City site, as well as on Instagram and Facebook. Listen to the Centered in the City podcast for meditations, discussions, and interviews.
Tell us about your journey as a coach.
I discovered coaching in 2012 and knew from that moment that I was meant to be a Life Coach. I started my career as a pilates and meditation instructor, but after working with individuals and groups, I saw that my clients needed more support with “inner” work, and I wanted to be equipped to support them.
As a cancer survivor and thriver myself, I knew that I would be able to support my clients to help them foster a more calm and loving relationship with themselves. Through dedicated work, they can feel their best from the inside out and have the capacity to do what they love, to love, and be loved.
In my private practice, I combine cognitive-behavioral coaching strategies as well as mindfulness and somatic inquiry. My first coaching clients came from my pilates classes, and since then, clients are mostly referrals or hear about me through my Centered in the City community, participation in keynotes, podcasts, corporate workshops, or from Instagram.
Various coaches and mentors along the way have helped shape how I coach as well as how I run my business, and I am grateful for the community’s support.
I’ve diversified my offerings so that I can work 1:1 with clients and facilitate workshops and interactive keynotes as well as offer a virtual subscription platform that puts access to holistic mindfulness resources at the user’s fingertips. I want to make sure people have access to mental health and well-being services wherever they are in their lives.
What courses, programs, or certifications have you done? Would you recommend them, and for whom?
I became a Certified Professional Coach through iPEC, which I highly recommend. I loved learning how to coach clients through the lens of energy management and mindset work. This is great training for anyone wanting to work in corporate, career coaching, or life coaching.
I also received my Mindfulness Facilitation Certification through the UCLA Semel Institute of Neuroscience and Human Behavior. I loved this program because I not only got to receive great training from amazing teachers, but I also met so many wonderful like-minded humans. This training helped me deepen my niche.
I have also studied with various somatic and movement experts that gave me tools to help my clients connect to the wisdom of their bodies.
What are your thoughts on “choosing a niche” as a coach?
Choosing a coaching niche was a huge challenge for me when I first started my practice. I wanted to work with everyone! However, after 10 years of working with clients, I have learned that there is a specific client that tends to be drawn to me and that I feel passionate about working with.
In hindsight, I wish I didn’t put so much pressure on myself when I was just getting started to have the “perfect niche.” Instead, I wish I focused on coaching and getting as much experience as possible.
Over the years, I have learned to trust the process and that your ideal coaching client will continue to evolve and change as you evolve and change.
The most important aspect for me has been to listen and notice the themes and commonalities.
When you feel overwhelmed, stressed, or have lost your focus or motivation, what do you do?
When you run your own business, you are the one setting the deadlines and priorities, so it is important to set daily, weekly, and quarterly goals so that you know what to focus on. Otherwise, it can all be very overwhelming and unclear as to where to put your attention.
Taking small action steps every day helps me minimize the overwhelm.
For instance, I try to get all of my creative projects completed on Monday so that they can be set up for the week ahead. Having these consistent smaller action steps keeps me focused and motivated.
[Y]our ideal coaching client will continue to evolve and change as you evolve and change.
When I need or want more inspiration for my creative projects or need a reset, I like to spend time in nature—walking, hiking, or biking. Slowing down and getting away from screens is very restorative and helps create more spaciousness and ease.
I am also very passionate about having a daily ritual that keeps me grounded and prioritizes my well-being. My daily morning meditation practice and mindful movement are essential to my mental health so that I have the capacity to be present for my clients.
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